The Most Cost Effective Way to Display Special Offers in Your Coffee Shop

If you own a coffee shop, then you will already be familiar with many of the challenges that these types of businesses face. Whether your main objective is to raise awareness of your business or to get more people through the door, there are a variety of techniques that you can use.
Ultimately, you’re going to want to display special offers to new and prospective customers, and this means employing certain tactics to ensure they know which deals are currently available and how to make the most of them.
The answer: chalkboards.
Chalkboards are a great investment for any business, particularly coffee shops. Their flexibility is much more appealing compared to printed signs and they also help to create character. But which type of chalkboard should you consider and why?

Mounted Chalkboards

Chalkboards that have been framed and mounted at different points around the coffee shop are ideal for creating a ‘specials board’ or a ‘deal of the day’. If you have a selection of options that regularly change – like what cakes you have on offer – then using a chalkboard to display this information, alongside the offers available, is ideal.

It may be that you have a variety of offers or combination deals and a single chalkboard isn’t enough. Mounting several, or a single larger one, is incredibly beneficial for both your customers and your staff – it creates a single reference point that can be used throughout the day by everyone.

Table Top Chalkboards

Wall mounted chalkboards aren’t for everyone and certain coffee shops may not be able to cater to this, so a great alternative is to use table top chalkboards instead. These types of chalkboards are ideal for providing additional information alongside menus. Perhaps your coffee shop is over two floors or in a uniquely shaped building where a mounted chalkboard isn’t practical. A table top chalkboard for each table with the deal of the day is an excellent alternative.

It could be that in the morning or after the lunchtime rush, you offer a special coffee and cake deal, it may be that you’ve launched a new signature cake product. Whatever is new, and enticing, use table top chalkboards to tell your customers..

Chalkboard A-Frame

You may find that these first two suggestions are impractical for your specific business, or maybe you just don’t like them as ideas. Well, there is still a final alternative: A-frames. Pavement signs are undoubtedly one of the best investments a high street business can make, and can have a big impact in the number of people that come through your doors.

Chalkboard A-frames are a fairly inexpensive way of advertising your business to passing pedestrians whilst also advertising your latest offer. Especially where the latest deal could change on a weekly basis, or maybe you want to share a few words of wisdom, pavement chalkboard signs are an excellent way to advertise without having to commit to a printed sign.






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